Grupo Bimbo, the world's biggest baked goods manufacturer, announced it has created a startup accelerator "dedicated to find and drive entrepreneurs' projects".
Through Bimbo Ventures, its in-house investment arm, the company teamed up with Mexico-based venture-capital firm Bluebox Ventures, the largest Latin American network of incubators, accelerators and corporate investment funds, to launch “Eleva Food Technology Accelerator by Bimbo” the start-up accelerator program to help fledgling companies in the food industry establish themselves.
The Eleva Food Technology Accelerator by Bimbo issued an invitation to receive innovation projects related to materials, food and new products, supply chain, automation and operations, distribution, payment methods and transactions, renewable energies and retail, among others.
The 10 startups chosen to be part of Eleva, will go into an acceleration stage for 16 weeks.
“Through Bimbo Ventures and Eleva, we are offering startups with innovative and high potential initiatives the possibility to develop their projects hand in hand with Grupo Bimbo, through a comprehensive model that encompasses three fundamental aspects: mentoring, funding and trade alliances,” stated Jose Manuel Ramírez, Vice President of Bimbo Ventures.