Hero MotoCorp, the largest motorcycle manufacturer in the world, based in New Delhi, India, is soon to inaugurate a plant in Buenos Aires, Argentina, to produce and ship out to all of Latin America, and primarily to Mexico, where motorcycle sales maintain two-digit sales rates. The total value of this market had an add-up of US$47 million in Mexico from January to December 2016, that is 12.4% more than 2015. Even though the firm has a factory in Colombia, it is insufficient to cover the demand in Latin America, hence the opening of the factory in Argentina.