Despite an increasing appetite for SUVs and pickups in the U.S. market, several Mexico-made compact cars experienced strong demand during the first month of 2018, such as the Ford Fusion and the Nissan Sentra, which saw its sales increase more than 30%. Worth noting is the case of the Kia Forte, which became the brand’s best-selling vehicle during January.
That was also the case for the Audi Q5 and the all-new Volkswagen Tiguan. During January, one in four vehicles sold by VW was an all-new 2018 Tiguan.
The following report does not necessary reflects that each vehicle sold from certain model was built in Mexico. Automakers constantly mix domestic and overseas supplies from several countries to meet U.S. demand.
Audi of America reported January sales of 14,511 vehicles, up 9.9% compared to total sales of same month in 2017. The Puebla-made Q5 SUV, Audi’s best-selling model in the United States, totaled sales of 4,088 units, which represented a 12% hike compared to the 3,636 units sold in January 2017. Nearly one in three vehicles sold by Audi in the U.S. market during January was a Q5.
FCA reported sales of 132,803 vehicles, a 13% decrease compared with sales in January 2017. Retail sales rose 2% to 111,577, making it the second highest level since 2001. Meanwhile, fleet sales decreased by 50% and accounted for 16% of total. FCA sold 10,192 Jeep Compass last month. The Toluca-made SUV entered the U.S. market in March 2017, hence there’s still no figures to compare on a year on year basis.
Sales of the Fiat 500 totaled 454 units, down 63%. Meanwhile, sales of the Dodge Journey totaled 3,362 units, down 73%.
Sales of RAM pickups decreased 13% to 29,358 units. FCA builds regular cab and crew-cab versions of the RAM 1500, 2500 and 3500 in Saltillo, Coahuila and Warren, Michigan.
Ford Motor Company’s January sales dropped 6.6% to 161,143 vehicles, with 115,187 of those sold by retailers while fleet sales totaled 45,956 units, down 4.3% and 12.0% respectively. Sales of the Ford Fiesta totaled 3,775 units in January, which represents a 5.6% increase. Most Ford Fiestas for the U.S. market are built in Cuautitlan, State of Mexico.
Ford Fusion sales totaled 10,352 vehicles, down 33.3%. The Lincoln MKZ saw its sales sink 43.7% to 1,176 units. Both models are built in Hermosillo, Sonora.
General Motors January sales increased 1.3% to 198,548 vehicles, with 151,244 of those units sold by retailers, representing a 2.4% drop. Last May, production of the all-new Chevrolet Equinox started in two Mexican facilities. Equinox sales totaled 26,405 units in January. The all-new SUV is also built in Canada. Chevrolet Cruze sales dropped 45.6% to 10,858 units, including sedan and hatchback versions. Only the hatchback version is made in Mexico.
The Chevrolet Trax sales increased 16.1% to 6,106 crossovers. Silverado sales increased 14.5% to 40,716 units while GMC Sierra deliveries fell 18.3% to 11,224 units. GM builds in Silao, Guanajuato crew cab versions of both trucks.
Sales of the all-new GMC Terrain, which arrived to auto dealers in August, totaled 7,130 units in January. Mexico is the sole provider of GMC Terrain for the U.S. market.
Honda reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7% versus January 2017. Honda Division sales were down 1.6% on sales of 95,634 units while Acura sales declined 3.2% to 8,908 units.
The compact hatchback Honda Fit saw a 4.6% decline in sales to 2,937 units. However, sales of the HR-V crossover increased 10% to 6,259 units. The Honda Fit is made in Celaya, Guanajuato, while the HR-V is assembled in both Celaya and El Salto, Jalisco facilities.
KIA announced sales of 35,628 vehicles, a flat result compared to 35,626 units of January 2017. Retail sales increased 11.8% boosted by best-ever January performances in the Sportage CUV and Forte family, which offset a 58.8% decrease in fleet sales. Its sister brand Hyundai reported sales of 41,242 units, including its Hyundai and Genesis brands, an 11% decline.
The KIA Rio saw its sales hike 35.8% to 1,339 units. Meanwhile, sales of the Forte family increased 6.7% to 6,688 vehicles. It’s worth noting that the Forte was KIA’s best-selling vehicle in the U.S. during last month.
Last August, Kia officially started production of the Hyundai Accent in Nuevo Leon, its sales totaled 2,429 units in January.
Mazda reported total January U.S. sales of 24,962 vehicles, representing an increase of 15% versus January of last year. Sales of the Mazda3 totaled 5,825 units, down 12%. Both hatchback and saloon versions of the Mazda3 are supplied to the U.S. market from the assembly plant at Salamanca, Guanajuato.
Nissan Group sales increased 10% to 123,538 units in January, including Nissan and Infiniti brands. Its Nissan Division sold 112,903 units while its premium brand Infinitum totaled 10,635 vehicles, representing a 12.1% increase and an 8% decrease respectively.
Nissan sold 7,248 units of its Versa compact car, including sedan and the hatchback version known as Versa Note, that figure represents an 18.3% decrease. As for the Nissan Sentra 17,731 units were sold last month, representing a 31.9% hike.
Toyota reported January 2018 sales of 167,056 vehicles including its premium brand Lexus, which represented an increase of 16.8% from January 2017 on a volume basis. The Toyota division alone reported sales of 149,142 vehicles, up 17% on a volume basis.
The midsize pickup Tacoma, which is built both in San Antonio, Texas and Tijuana, Mexico, saw its sales hike 33.6% to 16,712 units. The Yaris iA, which is built by Mazda in Guanajuato, totaled 2,132 units, up 9.3%.
Volkswagen reported sales of 24,744 units in January. This marks an increase of 5.2% over January 2017. Sales of the Golf family plunged 38.6% to 3,541 vehicles. Of the Mexico-made versions, Volkswagen sold 495 regular Golf and 1,687 Golf GTI, representing drops of 59.2% and 2.5% respectively. Meanwhile, sales of the Golf SportWagen dropped 42.5% to 1,178 units.
The Jetta saw a 33.8% decrease in sales to 4,531 vehicles, while the Beetle posted a 2.9% increase to 1,112 units. Volkswagen sold 6,336 units of the all-new Tiguan, which also became the brand’s best-selling vehicle in January. The SUV arrived to auto dealers last August. The previous version, which is now offered as the Tiguan Limited, totaled sales of 2,034 units, down 42.2%.