Amid strong demand growth in Mexico and overseas, Cuauhtemoc Moctezuma Heineken, readies an expansion at its brewery in Tecate, Baja California aimed to increase output capacity by 25%, along with the opening of a new production facility in Meoqui, Chihuahua, its seventh plant in the country.
For the Meoqui facility, Heineken invested US$ 7.35 billion to build a brewery with a 5-million hectoliter a year capacity, expandable up to 10 million, to meet demand in Mexico and the United States, Marco Mascarua, Vice president of Corporate Affairs, told Mexican state-owned news outlet Notimex.
In addition to the Meoqui site, Heineken plans to invest US$ 2 billion in expansions at existing breweries in Mexico between 2015 and 2019.
Mexico is one of the most important operations for Heineken, in 2016 Mexican operations contributed with 16% of volume, 12% of revenues and 15% of total profits for the Dutch company. In recent years Cuauhtemoc Moctezuma Heineken has grown at an annual rate of 4% in volume, 8% in revenues and 16% in profits.