Login to Digital Content
User:
Pass:
 
Last News
  • Aerospace sector, efficient; reaches US$1 billion trade surplus
  • US$40 million investment made in Jalisco electronics industry
  • Hong Kong businessmen interested on making business with Mexico
  • Bombardier’s restructure will not affect Mexico
  • New landing system in Nuevo Laredo Airport
  • Querétaro, a driving force for aerospace exports
  • The State of Mexico has received investments for US$7.727 billion
  • Aerospace engineers wanted
  • Investment for US$374 million in the State of Mexico announced
  • Axalta will invest US$10.5 million to increase production in Mexico
  • President’s airplane delivered
  • Private investment for US$384 million in new industrial parks at Guanajuato
  • Amistad joins Nortek’s Divisions CES Group and Nordyne Ribbon Cutting Ceremony: July 2014
  • Amistad & Gentherm host Ribbon Cutting Ceremony: August 2014
  • OMA supports its growth on hubs and stakeholders
  • Ten companies are interested in investing in Coahuila
  • Ferromex invests in railroads network
  • Puebla will have new industrial parks
  • Businessmen announce investments in the energy sector
  • Nuevo Leon, at the wheel of automotive innovation in Mexico
  • Heineken goes for one million customers in Mexico

    Cordoba.- Marc Busain, President and CEO, Cuahtemoc-Moctezuma Brewery, considered that Mexico is a country with great strength and a very “promising” future, which encourages the company to continue investing here, as a way to contribute to its development. Taking into consideration the economic crisis in Europe, in addition to the demographic shift there, which has brought a reduction in sales volume, Heineken has set its interests in Mexico, where they have the opportunity to reach a one million new consumers market every year, John Botia, Vice-president, Brand Marketing, pointed-out. “If we compare this population, with a decreasing birth rate, against a country like Mexico, where young people is on the raise and we could reach an average of one million new beer consumers every year, when they turn 18, it is clear that this will be an attractive market for Heineken. That is why the investment of purchasing Femsa’s beer interests was made”, Mr. Botia said.
    Source: Excelsior | Date: 24/05/2012