Richard Cooper
J.D. POWER and Associates
Vice President, Canada and Latin America
Richard Cooper is Vice President, Canada and Latin America for J.D. Power and Associates. Mr. Cooper, who is based in the Toronto office, is responsible for the growth and operations of the company’s Canadian and Latin American businesses.
Mr. Cooper has more than 25 years of experience in advertising, marketing and marketing research positions in Canada, the United States and South Africa. He was instrumental in establishing J.D. Power and Associates’ office in Canada in 1996 and has managed the growth of the business since then. From its beginnings as a provider of one syndicated automotive study, the Canadian office of J.D. Power and Associates now provides syndicated and proprietary research, performance improvement and Power Information Network services and solutions to the automotive, financial services, telecommunications and homebuilding industries throughout Canada.
Prior to joining J.D. Power and Associates, Mr. Cooper worked with companies such as Ogilvy & Mather, ComQuest Research (a division of BBM Bureau of Broadcast Measurement), Needham Harper, and ISL International Surveys (part of the NPD Group).
Mr. Cooper received a bachelor’s degree in psychology from the University of Pretoria and an honours degree in psychology from the University of Cape Town, South Africa. He is a Certified Marketing Research Professional,
