Nancy Gonzalez / MexicoNow

E-commerce specialist South Shore Furniture is expanding its footprint in El Paso and will build a 132,000 sq.ft facility. The company will invest US$ 8 million on this project.

"El Paso's strategic location along the U.S.-Mexico border and its connectivity throughout North America makes it the obvious place for us to create a foundation for further growth," said Jean Fortin Vice-president of Supply Chain and Logistics at South Shore.

The company upgraded its facility in Ciudad Juarez in 2010 and 2015 and invested in 2016 in its logistics network with distribution centers in Nashville, Tennessee and Salt Lake City, Utah.

"The e-commerce battle is complex. To be a leader, a company needs a sophisticated and vertically integrated IT and logistics system, as well as amazing, personalized customer service and trendy and smart product solutions. We need committed people to continue innovating and growing," said Jean Laflamme, president and CEO of South Shore Furniture. "One of our key success factors as a company is to devote a lot of energy to employee development by promoting training and enjoyment on the job."

Using South Shore Furniture's new online store, consumers can shop for affordable ready-to-assemble furniture and décor products from the comfort of their home. 

"We have been saying that the borderplex region is the center of commerce for North America and South Shore's announcement shows why this is true," added Jon Barela, Chief Executive Officer at Borderplex Alliance. "They are betting that our region can help them strengthen their logistics network and that our workforce embodies the values that have allowed South Shore to grow and stay an industry leader."

Established in 1940, today the company also takes advantage of the powerful web platforms run by the most important online players such as Amazon, Walmart, Wayfair, and many others. The company has over 1,000 employees working at its 6 locations, 3 of them in the U.S.

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