Due to image damage, 20 Ford agencies close or change brands

Due to image damage, 20 Ford agencies close or change brands

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At least 20 agencies of Ford vehicles have closed or changed their product for other brands that have been presenting growth rates in recent months, due to the downfall in sales because of the negative feeling among the Mexican people after the US automotive firm canceled a project with a US$1.6 billion investment for a plant in Mexico and announced that the Focus production would be relocated to China. More than half of Ford car dealers across Mexico are in red numbers, others will stop investment on the brand to manage their current inventory in the face of this “tough blow”.

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