Economy in Queretaro goes far beyond hardware, metal, plastic components and is now making way into the sector known as creative industries, such as design, software development and animation. These disciplines have a transverse impact on different industries and might influence positively their development. These are defined as industries and professions which utilize creativity and intellectual capital as a primary element to create, produce and commercialize goods and services to generate economic value. These are focused into: architecture, audiovisual works, design, music, software and advertising.