The Association for Advancing Automation (A3) has announced the launch of A3 Mexico, which will represent and promote the robotics and automation industry in Mexico. In 2015, industry-wide sales of robots in Mexico almost tripled to 6,320 units, exceeding US$243 million. A3 looks to embrace the country’s growth and potential by reforming a new association, A3 Mexico, which focuses on this expanding market. A3 Mexico will serve as a networking hub, fostering interaction between entrepreneurs, investors, vendors, customers, students, educators, scientists, journalists and industry analysts. A3 Mexico will also participate in and sponsor events aimed at the Mexican market.